Mexico City Best City Brand in Latin America

Venezuela most miserably country in Latin America.

BY LATINVEX STAFF

Mexico City is the city in Latin America with the best city brand, according to the inaugural Brand Finance City Index released by UK-based Brand Finance. 

The ranking is based on a global survey of close to 15,000 members of the public conducted in April 2023 in 20 countries on all continents to measure perceptions of the world’s top 100 cities. With a score of 84.6 out of 100, driven by its high familiarity among respondents worldwide, London has recorded stronger brand perceptions than any other city in the study. Familiarity is understood as knowledge about the city gained through repeated exposure or direct experience, and it allows to form a deeper affinity for its brand.

To ensure comparability among the top 100, the Index excludes domestic perceptions about city brands, taking into account those of foreign respondents only. Nevertheless, the domestic perceptions were also measured in the survey and are available for the 20 countries where the research was conducted.

Mexico scored 62.9, followed by Chilean capital Santiago and Brazilian city Rio de Janeiro at 61.1 and 60.4, respectively.

Globally, Mexico City ranked 59^th among the 100 cities included in the index.

VENEZUELA 2^nd MOST MISERABLE WORLDWIDE

Venezuela is the second-most miserable country in the world after Zimbabwe, according to the latest Hanke’s Annual Misery Index (HAMI) developed by renowned economist Steve Hanke, professor of applied economics at the Johns Hopkins University in Baltimore, Md.

The index is the sum of the year-end unemployment (multiplied by two), inflation, and bank-lending rates, minus the annual percentage change in real GDP per capita. Higher readings on the first three elements are “bad” and make people more miserable. These “bads” are offset by a “good” (real GDP per capita growth), which is subtracted from the sum of the bads to yield a HAMI score.

“Venezuela, under Chavez (2002-2013) and Maduro (2013-present), has faced similar problems as in Zimbabwe,” Hanke writes in National Review. “In March, Maduro celebrated his tenth year in office, in spite of the fact that Venezuela has the second highest misery index score of any country on the planet.  In line with Zimbabwe’s experience, Venezuela has had two episodes of hyperinflation under Maduro’s reign. Since Maduro came to power in 2013, it has also seen the oil production of its state-owned oil company PDVSA collapse by 76 percent. No wonder more than 7 million Venezuelans have fled their homeland since 2015. They’re miserable.”

Argentina is another standout, coming in at 6^th place globally and second in Latin America.

Ecuador is ranked best in Latin America and among the 27 best worldwide on the index.

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