Latin America: The Business Outlook

Multinational executives need to think even more market-specific than region-specific.

BY JOACHIM BAMRUD

Argentina and the Pacific Alliance countries Mexico, Colombia, Chile and Peru provide bright spots for multinationals in Latin America, while Brazil will remain a challenge, experts say.

“Brazil will continue to be a significant drag on the region,” says John Price, Managing Director of Americas Market Intelligence.

Latin America will be impacted by both global challenges and improved political outlook in some countries, argues Frank Holder, Head of Latin America at Berkeley Research Group.

“Continuing declines in commodities prices, China’s deceleration, political ...

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Keywords: Argentina, Brazil, Caribbean, Central America, Chile, Colombia, Mexico, Paraguay, Peru, Uruguay, Venezuela